The Urban Ink Cover Shoot
Photos by Michael Raveney / Styling by Darius Baptist / Grooming by Claudia Forza and Judith Prince / Author: Brett Williams
What started as a viral moment within a highly-publicized, heavily-memed verbal confrontation between Cash Money Records’ head honcho Birdman and the hosts of a popular New York City radio show earlier this year has become the definitive demand for recognition for anyone who hasn’t been given their full due. Case in point: after the Cleveland Cavaliers won the NBA Finals in June, no less than King LeBron James himself put his haters on blast using the hashtag #PutSomeRespeckOnMyName Hahahaha!!! Yes sir
Of course Birdman, born Bryan Williams, never missed a beat and moved forward with business as usual. The hip-hop mogul took the Internet attention and banked on it, creating a merchandise line centered around the now-famous declaration.
This same gumption is what prompted he and others on his Cash Money roster to go the extra mile when it came to their tattoo collections—which in turn has inspired a generation in street culture to follow their trail of ink by covering nearly their entire bodies with tattoos. This wasn’t something that just happened, though. It was all part of a calculated plan, which Birdman explained to Urban Ink about during an exclusive interview.
“It was definitely planned out. It was something that we decided would make us stand out … to look very different,” the mogul stated, adding that when he decided to get fully tatted he went to an artist named Surg based out of Miami. Today, Surg is the only tattooer that the “#1 Stunna” trusts with his body. “I only deal with one person. I knew somebody who had got tatted by [Surg], so that’s how I met him. I gave him a try and I liked him.”
Photos by Michael Raveney / Styling by Darius Baptist / Grooming by Claudia Forza and Judith Prince / Author: Brett Williams What started as a viral moment within a highly-publicized, heavily-memed verbal confrontation between Cash […]