A Brand You Can Trust. La Coka Nostra includes the members of House of Pain, the 90s-era Los Angeles hip hop group famous for their gargantuan hit, Jump Around. Coka features emcee Everlast, graphic designer/ hype man Danny Boy and producer DJ Lethalall from House of Painas well as two new rappers, Ill Bill and Slaine. Since releasing their well-received 2009 album, A Brand You Can Trust, the group has toured the world. Urban Ink spoke with Everlast about Coka, his passions for rock and blues and the groups tattoos.